instagram: @icollectlight
linkedin: Ashima Pargal
Through a combination of augmented reality (AR) and screen based animation, it invites the viewers to look beyond the dreamy vibe created by cafés and coffee products to discover the hidden present day challenges being faced by the industry. By integrating art, science and technology, this project seeks to promote the judicious consumption of coffee by bringing in consumer awareness & environmental consciousness.
The AR experience is anchored onto the café on the main screen. It layers the data upon the landscape itself when activated. The clouds shaped as various coffee elements can be adapted to multiple screens to create an immersive experience for the viewer.
